A comparison of missing value options in regression analysis
Data Use: Post-stratification in survey research
A simple solution to nagging questions about survey, sample size and validity
A marketing researcher's guide to multivariate analysis
A new approach for analyzing customer satisfaction studies
A survey of analysis methods
A survey of multivariate methods useful for market research
All customers are not created equal
An alternative method of reporting customer satisfaction scores
Appropriate use of regression in customer satisfaction analyses
Assessing the monetary value of attribute levels with conjoint analysis: warnings and suggestions
Automating market segmentation
Beware of MCA mapping
Benefit impact analysis
Beating the competition
Borrowing from one to enrich the other
By the Numbers: Let's test everything
CHAID response modeling and segmentation
Classification tree methods: AID, CHAID and CART
Combining banner points - is the variance correct?
Computers know "how" but they don't know "what"
Consumers' contradictions: value and other brand attributes
Controlling non-response bias and item non-response bias using CATI techniques
Correspondence analysis: The big picture
By the Numbers: Let's test everything
A stepwise loyalty process
Correspondence analysis offers easy sophistication
The statistics of missed opportunities (or) You better beware of beta
Satisfaction measurement: Is it worth it?
Vexed by significance testing? Try the bootstrap technique
Exploring marketing ideas with perceptual maps
Exploring marketing ideas with perceptual maps
Raising customer satisfaction through expert system analysis
Watch out for dropouts
Practical sampling methods for low-incidence populations
TURF analysis
What is significance?
Trade-off analysis: a survey of commercially available techniques
The incidence of understanding incidence
Do your 'BESD' when explaining correlational results
Determining attribute importance
What mother never told you about linear regression
Data Use: Nonparametric tests: sturdy alternatives
Correspondence analysis in action
Thursday, November 22, 2007
Tuesday, November 20, 2007
Monday, November 19, 2007
Designing Questionnaires
Below are some of the useful links that provide you with tips on designing questionnaires.
a) Statpac
b) Surveysystem
c) Dr. Arsham's whitepaper
d) Basic Concepts in Questionnaire Design
e) A Simple Taxonomy of Question Types for Research
f) Fao Questionnaire Design
g) A better customer satisfaction scale
a) Statpac
b) Surveysystem
c) Dr. Arsham's whitepaper
d) Basic Concepts in Questionnaire Design
e) A Simple Taxonomy of Question Types for Research
f) Fao Questionnaire Design
g) A better customer satisfaction scale
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